Why Every TPA Website Needs Real-Life Client Success Stories
Why Every TPA Website Needs Real-Life Client Success Stories
Date: Thursday, May 26, 2016
Time: 1:00 -2:30 pm EST
Cost: Free
Speakers: Willems Marketing
Description
To bring prospective clients on board, TPAs need to effectively demonstrate how and why self-funding works so well and show that their team has the depth and expertise needed to administer these plans. A smart way to do this? Sharing real-life client success stories. As customers spend more and more time online these days, we’ve learned that the content placed on websites and posted through social channels has become increasingly influential. These multi-purpose case studies can be a great asset to any TPA’s web strategy for a number of reasons – credibility, visibility and findability just to name a few.
This webinar will provide an overview of the role client case studies can play in enhancing your site’s search engine optimization (SEO) and driving more traffic, as well as supporting sales efforts. It will also share helpful tips to help you get started with identifying story ideas and turning them into compelling copy.
Topics Covered
Sign up and you’ll learn more about:
- The value in sharing real testimonials with readers
- Selecting clients/situations to feature
- Writing success stories and incorporating key elements
- How case studies can improve your web presence
- SEO and link-building opportunities
- The basics of story distribution
- Re-purposing your stories on multiple channels
- Sharing your content on the Self-Funding Success website
Who Should Attend
All TPAs!
Registration
Speaker
Brenda Timm, Vice President of Strategic Communication & Online Services with Willems Marketing & Events
Technical Notes
Technical Warning One - Once you have registered you will need to tell your technical people to set your firewalls to accept email from two different email addresses: support@peachnewmedia.com and cgaudreau@peachnewmedia.com. Confirmation emails and reminders will be sent from these two different emails.
Technical Warning Two – Freestone is the platform used to stream the webinar. In the event that polling questions are incorporated into the webinar, please ensure that your pop-up blocker is turned off or adjusted so that they are able to appear.
Webinar Recorded for Future Listening
In addition to this live webinar, this webinar will be recorded and offered in a streaming mode (Internet connection required) and a podcast only format (permitting you to download the recording and use it disconnected from the Internet). The podcast is an MP3 format, audio-only file, that you can “save as” to your computer hard drive and then move to any MP3 compatible device. The podcast will not provide the corresponding PPT video since it is an audio-only file. However, you can download the PPT from the SPBA website.
Date Presented:
May 26, 2016 1:00 PM Eastern
Length:
1 hour, 30 minutes
Registration Fee:
Free
On-Demand
SPBA Price:$0.00
Podcast
SPBA Price:$0.00